Track Instagram competitors and find the posts that beat their normal
Paste a competitor's Instagram profile link. Firnway imports their posts, works out what a normal post gets for them, and flags the ones that did much better.
Paste a profile link. No creator login needed.
What to watch on a competitor’s Instagram
Checking a competitor once a month gives you a snapshot. Three things are worth watching over time:
- Posts that beat their normal. These show what their audience responds to, adjusted for how big the account is.
- Posting rhythm. A brand that posts daily and then goes quiet for a week is telling you something, such as a campaign ending or a team change.
- What changed since you last looked. You should not have to scroll back to find out.
Why followers and likes mislead
A larger account gets bigger numbers on every post, so comparing raw numbers across accounts mostly measures size. Firnway compares each post with its own account’s usual views instead. A post at 5.4x its account’s normal is a breakout for a small brand and a large one alike.
A read on a competitor, as it looks
A before-and-after post has 1.3 million views. Morrow’s usual post gets about 240,000. That is 5.4x better than their normal, so it is flagged as a breakout.
The same competitor’s other posts sit near normal, so you know the format, not the account, is what changed.
How Firnway works on Instagram
- Paste the competitor’s profile link.
- Firnway imports their posts and sets a normal: the median views of up to 20 earlier posts on that account.
- Each post is scored against that normal. 2x or more is a winner, 5x or more a huge winner.
- You see new breakouts and posting changes in Pulse, next to your own accounts.
What you cannot see
Firnway cannot show a competitor’s reach, saves, audience demographics or anything else Instagram keeps private. Where Instagram does not show a number, Firnway leaves it blank.
Questions
- Does the competitor know I am tracking them?
- No. Firnway needs only the profile link and no login from the competitor.
- Can I compare competitors with my own account?
- Yes. Competitors are tracked separately from your own accounts so they never change your own numbers, and you can see them side by side.
- What counts as a winning post?
- A post with at least 2x its account's usual views and at least 1,000 views, on an account with at least 5 earlier posts. At 5x or more it is a huge winner.
- What does it cost?
- Pricing is not published yet.